About Us


Affinity is a family-owned diamond and jewellery business with almost 30 years experience in the jewellery trade. Our team of diamond experts draws on experience gained in world diamond centres across Africa, New York, Israel and Belgium, and brings that knowledge to ensure our customers are fully empowered to choose the right diamond, whatever their budget. Since 2002, we have built on our relationship with the international diamond trade and now have access to some of the finest diamonds on the market.